Whole Product Strategy

Technology Branding

Industry Alliances


eBeam Initiative: The Challenge

How do you engage the industry to support a new technology and a new company on a start-up budget? When D2S, Inc. was founded in 2007, the CEO knew he needed to collaborate closely with the semiconductor ecosystem to enable a whole product.     

The eBeam Initiative Approach

Jan Willis, Calibra, provided the whole product strategy and implementation as the "interim" marketing department leveraging her partnership network for public relations and writing resources. The eBeam Initiative was launched in February 2009 with 20 founding members. Proof point papers, articles and member announcements can be found at www.ebeam.org.



"Jan is, without reservation, the best in the world at what she does. Having been in VP Marketing roles at both startups and at a larger company, she understands thoroughly the needs and constraints of both situations. Both the X Initiative and the ebeam Initiative work have been a tremendous learning opportunity for me to see "how it's done."  She is incredibly organized, focused, efficient, and effective on a personal level which allows her to be amazing in what she can deliver.  A marketing or a business development staff of three cannot get what she gets done herself.  She is the best there is." 

- Aki Fujimura, CEO of D2S