Tony Willis, Consultant

Tony Willis has spent the past 15 years building and leading large (30 -130 employees) teams of technical applications engineers in aggressive sales environments for startups and mid-sized corporations.

International Track Record

Mr. Willis has strong international experience having worked in Silicon Valley and the Europe, Middle East and Africa (EMEA) region. Most recently Mr. Willis was Group Director of Technical Field Operations in EMEA for Cadence Design Systems. He led a team of 130 people in 11 countries responsible for pre-sales, customer support, training and on-site services for the EMEA region. Mr. Willis joined Cadence through its acquisition of Ambit in 1998 and held a number of senior application engineering management positions in the Logical Design and Physical Implementation software organization at Cadence’s corporate headquarters in Silicon Valley.

Mr. Willis worked for Synopsys for eight years where he was one of the first field application engineers (FAEs) in Synopsys Europe. After opening the first office in France, Mr. Willis moved from Europe to Synopsys’ corporate headquarters in Silicon Valley in 1992.

Mr. Willis started his career as an integrated circuit design engineer at Philips Semiconductor in London, UK. While at Philips, he spent six years designing mixed analogue/digital ASICs for mobile radio and automotive clients.


Mr. Willis holds a Masters in Telecommunications Systems from the University of Essex and a Bachelors Degree in Physics and Electronics from UEA Norwich.